The 3 reasons to implement Google Analytics 4

Google has launched one of the biggest updates to Google Analytics in the past 15 years: Google Analytics 4 (GA4). In the new GA4, app and web analytics data can finally be combined in one property. In this article, you can read about all the functionalities and benefits of GA4 plus the 3 reasons why it is best to implement now. Meanwhile, if you want to get the best SEO services in London, contact Vinratech now. 

The 3 reasons for implementation:

GA4 is the future of Google Analytics. Google Analytics 4 will probably become the new standard within two years. Although Google has not yet announced anything about the possible discontinuation of Universal Analytics (UA), in any case, no more updates will be made to this current version. UA will therefore probably become less and less relevant and therefore ultimately redundant.

1. GA4 only looks ahead – It is important to start collecting data in GA4 now so that you can compare data in the future. It is not possible to import historical data from UA into the new GA4. So, the sooner you implement GA4, the more historical data you already build up. Of course, your new GA4 property can continue to run next to your current UA property. So, you can already benefit from the advantages of GA4, but you can also continue to use UA.
2. Become familiar with interface and capabilities – Finally, the interface of GA4 looks different from that of UA and is also accompanied by a lot of new functionalities. That is why it is important that you familiarize yourself with the new interface and that you are aware of what is possible in GA4.
3. Become familiar with interface and capabilities – Finally, the interface of GA4 looks different from that of UA and is also accompanied by a lot of new functionalities. That is why it is important that you familiarize yourself with the new interface and that you are aware of what is possible in GA4.

Below are the seven important benefits of the benefits of GA4:

• Real-time data – Ability to zoom in on the users on your website in real-time.
• Sampling – A sampling of the data only occurs much later.
• Custom Reports – More options to customize reports yourself in a user-friendly way.
• Pre-defined events – Due to pre-defined events, no code addition or configuration is required for deep analysis
• All in one – Both Web and App are displayed in one view rather than in two different environments.
• Cross-domain tracking – Cross-domain tracking just got easier. Now you can arrange it yourself from Google Analytics.
• Machine learning: new/fast insights – GA4 alerts you when certain high-profile events take place based on machine learning. Think, for example, of a rapid decline in visitors or a product that suddenly sells well.
• Setting up a link with the big query: access to raw data GA4 – In this way, you can link multiple data sources and do much more extensive analyses.

Conclusion:

We currently recommend running Google Analytics 4 alongside the current standard version of Google Analytics (Universal Analytics). It is advisable to familiarize yourself with the interface and the possibilities before Universal Analytics will be phased out. In addition, it is good to build up a history beforehand, so that if more functions are added in the short term, there is already historical data to use. Contact Vinratech, a leading and the best SEO company in London for top-grade SEO services.